MWM Cosmetics · The forthcoming collections

Rituals of culture

MWM cosmetics: the sophistication of botanical tradition, supported by modern cosmetic science.

France, then Morocco: two distinct worlds and approaches to care. Our exploration is intended to grow towards other traditions, including those of Japan and Korea.

The First Gesture micellar water cleanser from The French Ritual, original product presentation
The First GestureMicellar water cleanser · The French Ritual

Find your way into the collection

Discover a ritual. Compose your selection.

Discover each ritual through its full lineup, then explore the individual preparations. Choose what suits your skin and your moment; there is no need to buy or use all ten.

01 / Rituals of culture

A culture. Its art of care.

France, then Morocco: two distinct worlds and approaches to care. Our exploration is intended to grow towards other traditions, including those of Japan and Korea.

The French Ritual — The collection lineup
The French RitualThe collection lineup

01 / The French Ritual

Classic gestures. A routine you can compose.

Explore micellar cleansing, floral toners, serums and daily care through a contemporary French beauty vocabulary.

Ten preparations to choose from. Select according to your needs; the full collection is never a requirement.

Join the launch list
Explore individual preparations — The French Ritual
  • The First GestureThe First GestureRose & Chamomile Micellar Water CleanserView preparation

    Ingredient inspiration

    Poloxamer 184, rose flower water, chamomile extract, glycerin, panthenol and allantoin.

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • Earth in SilenceEarth in SilenceKaolin & Green Tea Clay MaskView preparation

    Ingredient inspiration

    Kaolin, green tea extract, glycerin and panthenol; no lavender essential oil.

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • Source of LightSource of LightThermal Spring Water MistView preparation

    Ingredient inspiration

    Qualified thermal spring water, glycerin, betaine and panthenol.

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • The Water WithinThe Water WithinHyaluronic Acid Hydrating SerumView preparation

    Ingredient inspiration

    Complementary hyaluronic acid derivatives, glycerin, panthenol and betaine.

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • The Art of TimeThe Art of TimeRetinol & Squalane Night CreamView preparation

    Ingredient inspiration

    Proposed 0.10% retinol, squalane, niacinamide and panthenol.

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • A Quiet BloomA Quiet BloomRose & Orange Blossom Floral TonerView preparation

    Ingredient inspiration

    Rose flower water, orange blossom flower water, glycerin, betaine and sodium PCA.

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • L'Éclat du JourL'Éclat du JourVitamin C & Ferulic Acid SerumView preparation

    Ingredient inspiration

    Proposed 5% 3-O-Ethyl Ascorbic Acid, ferulic acid and vitamin E.

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • The Perfect AccordThe Perfect AccordNiacinamide & Ceramide MoisturiserView preparation

    Ingredient inspiration

    Proposed 4% niacinamide, squalane, ceramide NP, cholesterol and panthenol.

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • The Invisible VeilThe Invisible VeilDaily SunscreenView preparation

    Ingredient inspiration

    Proposed UV filters: Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Diethylamino Hydroxybenzoyl Hexyl Benzoate and Ethylhexyl Triazone.

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • One Last KissOne Last KissShea & Cocoa Butter Lip BalmView preparation

    Ingredient inspiration

    Shea butter, cocoa butter, squalane, castor oil, candelilla wax and vitamin E.

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
The Moroccan Ritual — The collection lineup
The Moroccan RitualThe collection lineup

02 / The Moroccan Ritual

Moroccan traditions, brought into daily care.

Discover preparations inspired by argan groves, orange-blossom distillation, mint tea and the mineral traditions of the hammam.

Ten preparations to choose from. Select according to your needs; the full collection is never a requirement.

Join the launch list
Explore individual preparations — The Moroccan Ritual
  • The First EmbraceThe First EmbraceArgan & Olive Cleansing BalmView preparation

    Ingredient inspiration

    Argan oil · Olive oil · Squalane

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • The Gentle AwakeningThe Gentle AwakeningOrange Blossom Cream CleanserView preparation

    Ingredient inspiration

    Orange blossom · Aloe · Glycerin

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • The Atlas WhisperThe Atlas WhisperRhassoul Gentle ExfoliantView preparation

    Ingredient inspiration

    Rhassoul · Gluconolactone

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • The Mint HourThe Mint HourMoroccan Mint & Green Tea TonerView preparation

    Ingredient inspiration

    Moroccan mint · Green tea · Betaine

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • The Orange LightThe Orange LightOrange Blossom Hydrating EssenceView preparation

    Ingredient inspiration

    Orange blossom · Hyaluronate · Inulin

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • Liquid GoldLiquid GoldArgan & Prickly Pear SerumView preparation

    Ingredient inspiration

    Argan oil · Prickly pear seed oil · Squalane

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • Earth in SilenceEarth in SilenceRhassoul & Rose Comfort MaskView preparation

    Ingredient inspiration

    Rhassoul · Damask rose · Squalane

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • The Quiet GazeThe Quiet GazeRosehip Eye CreamView preparation

    Ingredient inspiration

    Rosehip · Caffeine · Sodium hyaluronate

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • The Velvet ShelterThe Velvet ShelterArgan Barrier MoisturiserView preparation

    Ingredient inspiration

    Argan oil · Ceramide NP · Squalane

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list
  • The Invisible ShelterThe Invisible ShelterDaily Broad-Spectrum SPF FluidView preparation

    Ingredient inspiration

    Approved UV filters (to be selected) · Argan-derived emollients

    In development. Confirmed ingredients, directions and availability will be shared before purchasing opens.

    Join the launch list

Collection previews show our creative direction. Final product information, ingredients, directions and availability will be confirmed before purchasing opens.

Before you join.

When can I purchase?

The collections are in development. Join the launch list for confirmed product information, prices and news of when ordering opens. Opening dates will be announced as they are confirmed.

Do I need to buy all ten preparations?

No. Each ritual is a collection to choose from, not a required set. Explore an individual preparation or compose your own selection. Purchasing is not open yet; joining the launch list creates no purchase commitment.

What happens when I join?

You register for MWM Cosmetics launch and marketing emails. If you select a ritual or preparation, your preferences help us understand interest in the collection. Joining does not reserve products or commit you to purchase.

Where can I find ingredients and directions?

Confirmed ingredient lists, product directions, precautions and substantiated information will be supplied before products become available to purchase.

MWM Cosmetics

Which ritual will you make yours?

Join the launch list and tell us what draws you. Receive the details you need to choose when purchasing opens.

Join the launch list