{"product_id":"mwm-purity-the-soft-erosion","title":"03. The Soft Erosion — Gentle Exfoliant","description":"\u003cp\u003eA measured weekly exfoliating concept pairing Nordic birch inspiration and gentle PHA chemistry rather than coarse abrasion.\u003c\/p\u003e\u003ch2\u003eThe ritual\u003c\/h2\u003e\u003cp\u003eStep 03 of 10 · Weekly alternative to mask.\u003c\/p\u003e\u003ch2\u003eBotanical heritage\u003c\/h2\u003e\u003cp\u003eScandinavia. Key ingredients proposed for this product: Birch sap · Gluconolactone (PHA) · Kaolin.\u003c\/p\u003e\u003ch2\u003ePackaging and texture\u003c\/h2\u003e\u003cp\u003eIllustrated amber packaging · 60 ml. The attached editorial image is the current visual reference; final packaging compatibility and labelling require validation.\u003c\/p\u003e\u003ch2\u003eOur philosophy\u003c\/h2\u003e\u003cp\u003eBotanical heritage and scientific innovation. The sophistication of botanical tradition, supported by modern cosmetic science. We select ingredients according to their quality, safety, purpose and performance—not simply their origin.\u003c\/p\u003e\u003ch2\u003eDevelopment and safety\u003c\/h2\u003e\u003cp\u003eArtwork mentions sea salt and birch powder; dossier replaces abrasive particles with gluconolactone and kaolin. This is a preliminary formulation concept, not an approved finished cosmetic product. Full INCI, usage, microbiology, stability, safety report, efficacy claims and regulatory release are pending.\u003c\/p\u003e","brand":"Madame William M.","offers":[{"title":"Default Title","offer_id":55645642850643,"sku":null,"price":56.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/5458\/4239\/files\/mwm-purity-03-the-soft-erosion-editorial_7027ab83-0e9d-4a06-bf2b-a1f0c41ce395.png?v=1793191312","url":"https:\/\/madamewilliamm.com\/products\/mwm-purity-the-soft-erosion","provider":"Madame William M.","version":"1.0","type":"link"}